BALANCING YOUR HEALTH
We created a brand strategy and a complete set of visual identities for a revolutionary brand whose philosophy has two main components:
1) Changing the food culture and encouraging people to completely give up sugar.
Why?
Because sugar is a dangerous, addictive drug that leads to many chronic diseases and, as a result, gradually kills a person. So the only way to avoid you die a slow sweet death - remove sugar from your diet forever. Hence the name of the brand. It comes from the combination of two words:
Sugar, and Guard (Defender, guard).
2) Improving the quality of healthy life.
The creation of a social network of a new generation, the functionality of which will help to achieve this goal will allow its users to keep under control all the most important health indicators.